How do I bring more business to a private members club?
I am to take over a private members club at the weekend. Now this is a Polish Club, but not many Polish people come in, which is a shame as we have a large population of Polish migrants in the area. The club has been losing customers for a while now and its finances are not good. I need to help turn the place around and make it as busy as it was a few years ago. A few details about the place. It is right nextdoor to the towns Train station, it has a large function room two bars, a very good pool table, cheap drinks!! Have you ever ran a social club and helped boost custom? Any idea's on how to bring the punters in? Baring in mind its a private members club so we can not advertise. I also do Disco's on the side so have all the music gear to put on themed nights. I also thought maybe a charity function to raise money for a local Polish charity to get the Poles in. Any idea's would be welcome. Thank you in advance.
Public Comments
- First off, are you Polish? It would help if you came from their own community. If you are not, you need to make friends with some of them - slowly but sincerely. If you try to get buddy buddy just to woo them they will see right through it. Show a real interest in their culture - in their turf. Go to their functions, etc. just to get known. Then slowly start bringing the place up in conversation. YES, the fundraiser idea is good. Be prepared however to ensure you are truly adding value in the effort to raise the money, sincerity is key. Also, please talk to the old members and ask why they left. Perhaps there was a reason for it that you can fix. I.e a bad employee, bad food, etc. Before you ask us why they left, go right to them!!!!
